City of Cathedral City
68700 Avenida Lalo Guerrero
Cathedral City, CA 92234
(760) 770-0340

Weekly Briefs
From Julie Baumer, Deputy City Manager


March 3, 2005

 

Tourism: Bringing them in by the bunch 

 

Well, it’s finally beginning to happen … Cathedral City is getting into the tourism business.  With the downtown “product” taking shape, Lynn Mallotto has booked an April event with a major tour operator, Frontier Tours, which will bring 42 meeting planners from throughout the country into the new downtown.

 

They will visit the Pickford and IMAX Theatres, taste wine at Vino 100, and then picnic  outdoors beside the Fountain of Life. The stop here is important because meeting planners organize meetings, tours and travel events for corporations, associations, churches, educators, and all sorts of groups. So from those 42 meeting planners, we can expect thousands of visitors in the years to come.

 

Graphically enhanced

It’s snappy, interactive and more visually similar to TV than to a newspaper. 

 

What is it?  The city’s website: www.cathedralcity.gov.  Webmaster Kevin Lockwood has finished the first draft of the newly enhanced site, following the direction to “improve the site,” which emerged from the City Council’s Strategic Plan session.  Kevin reviewed sites from every city in California before making changes.  One of his goals was to be sure the site doesn’t simply mimic printed material, but that it takes advantage of digital technology and is an active media.  He uses scrolled images, forms that can be downloaded, applets and emails; he eventually wants to add surveys, when he gets new software.  Kevin wants to know of any suggestions you have and invites you to use the website to communicate with the public. Suggestions and comments can be submitted by using the following link.

 

All the news before it happens

It was recently reported by one of our local media that long-awaited Date Palm-I-10 interchange improvements would be finished this year. Not exactly. They are several years away.  However, what has already started is installation of a traffic signal, which will provide a smoother flow of traffic entering and exiting the busy interchange.

 

Spring cleaning

You can clean out the garage this weekend and take tires and household hazardous waste to a collection site behind the Mary Pickford Theatre.  The site, sponsored by the city’s Environmental Conservation Division (Deanna Pressgrove), will be open from 9 a.m. to 2 p.m. Friday and Saturday.  Old tires and up to 50 lbs. of  paint, paint thinner, antifreeze, and household cleaners will be accepted. 

 

Working the neighborhoods

The Police Department has launched a program to reduce vandalism, graffiti, jaywalking and traffic violations around the James Workman Middle School.  Officers have been interacting with students, parents, the school district and teachers to encourage law abiding behavior and to stress zero tolerance for breaking the law. The program started with news releases and information dissemination and then moved on to warnings and last, citations for violations. Improvements will affect Panorama, La Paloma and Century Park neighborhoods.  

 

Friday night concert

Don’t forget – What happens the first Friday of the month? Volunteer Richard Martinez and others will be putting on another Friday night Concert in Town Square.  Come out and show your support.   Last week, Public Works employees installed banners throughout the downtown promoting the concert series.

 

Actually, it’s a good thing

The Redevelopment Agency this morning filed condemnation action on the Desert Hills Mobile Home Park.  This will provide the opportunity for negotiations to continue with the owner on possible sale of the property and for the Agency to give tenants a 90-day notice to move. In case you think the tenants are left out in the cold, that’s not the case.  They are given money for their coaches, as well as funds and assistance to relocate.  Three families have already been relocated, and, with the money received, one family is now, for the first time, able to enjoy home ownership. The firm of Overland Pacific and Cutler is handling relocation for a total of 90 households in the park. Each household must be shown at least three housing options that are healthy and safe and that meet their housing needs.  The amount they are paid depends on the housing option they select.  In this case, and in past relocation projects of the Agency, families wind up with far better living conditions than they have ever had..

 

Let there be … water

Yes, the Fountain of Life is flowing again.  As soon as two manhole covers arrive, the fence will be removed and sod will be laid out. Although some people were hoping the job could move faster, remember, Horst Schnur designed the new vault system, ordered equipment, installed pumps, filters, etc. and did most of the work himself, in addition to his regular job as city facilities supervisor. Plus, had the job been done by outside sources, the cost would have been double, based on informal bids.  Let’s give him an atta boy!!!

 

Here’s looking at you

At the City Council study session next week, Sgt. Chuck Robinson will give a presentation on the possibility of the city’s acquiring three infrared digital cameras for traffic surveillance. The main intersections the Police Department is interested in controlling are Date Palm and Ramon and Date Palm and East Palm Canyon.

 

Forever grateful

A Cove resident, Dorothy Lowden, has donated $400,000 to the Fire Department’s Paramedic Program, in gratitude for services she received during a medical emergency.